Horizon Logistics
China's demand for internal combustion forklift truck market growth record highs
In the construction machinery field, as “boss” of the construction machinery lead the recovery, and the “little brother”?? Forklift response seems to always chew: until September only after back to life, each month over the same period in 2008 compared to the first appearance of double-digit growth in the last 5 months than in the domestic market, total sales increased by 54% in 2008. If this rate of increase since the second half of 2008, is an industry trough, then that is more than 5 months after 2007 sales grew by 8%, the final total amount to more than 114,000, a new record high.
The rapid momentum continued into the first quarter of 2010, compared with 1,2-month period in 2009 increased by more than 80%. This of course is in the same period of last year sales of the bottom of the reasons, but its absolute value is almost equal to the highest level in 2007,2008, completely subvert the usual minimum 1,2 month sales for the month of the year the general rule. It is difficult to predict that momentum can continue long, but it certainly is the year 2010, the growth rate of more than 15%, the estimated annual sales volume can be easily more than 130,000 units.
It is worth noting that this growth, especially in 2009, is almost entirely by the contribution of internal combustion forklifts. Internal combustion forklift trucks in 2009 increased by more than 8%, while the other one, two, three basic forklift in negative growth. This is a 4 trillion yuan by the state’s investment, most invested in the infrastructure construction, and the state’s 10 major industrial revitalization plan, including steel, automotive, marine, petrochemical, textile, light industry, non-ferrous metals, equipment manufacturing, electronic information, Logistics, in addition to the last baked logistics services, other basic is basic industries or manufacturing sector, basic industries and manufacturing needs is carrying capacity, environmental adaptability of the internal combustion forklifts.
As the Logistics Service industry, and only after the recovery in industrial products, will it be possible to further drive, so reaction is lagging behind. The first quarter of 2010, began to horizon, the first three types of products also grew over 80% growth basically flat internal combustion vehicles, are the second major demand of the Forklift slower growth.
Another noteworthy phenomenon is that, as a supplier of high-end market, foreign brands, devastated in 2009, the average drop to nearly 30%, some enterprises even a drop of 50%. This is because the traditional high-end forklift users in Europe and America and Japan, foreign or joint venture, subject to the domestic economic impact, their development is limited, especially in fixed asset investment, basically at a standstill. Therefore, since the second half of the growth last year, largely thanks to efforts, led by domestic brands Hangzhou fork.
Internal combustion forklift brand in the technology, basic giants in maturity, quality and price in a reasonable range. Together with the vast distribution network, with foreign brands do not have advantages. Plus the setback in exports, exports declined sharply, many national brands began to pay more attention to the domestic market, efforts to develop the domestic market, but also created the brilliant in the domestic market.
Future developments may affect the forklift truck market constraints, still out of government macro-control efforts and methods. Government in recent years has been committed to developing high-tech industry and tertiary industry services, this general direction will be no change, only the current revitalization of the economy for short-term requirements, but slowed down. China’s economy there are still many uncertainties, but also has many problems, the economic crisis has not completely over. How short-term growth from investment-led, demand-pull into the long-term growth; how to control the scale of credit; adjustment unhealthy economic structure, which likewise restricts the forklift industry direction and speed.
Can be said that the total demand of Chinese forklift there will be more in the last two years, high-speed growth, the main driving force comes from the internal combustion forklifts, which is the world’s manufacturing plant in China’s position will not change in the short term result. Then growth will become sluggish and the market will gradually change the structure of demand, mainly due to the change of industrial structure change in China, the third of the light electric warehouse trucks will be the second recent growth, With further increasing the cost of land, and the control of storage space, including labor costs, the second truck will start to grow rapidly.
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